When your children get hurt, you'll do anything to make their "owie" better, right?
It's not your average Band-Aid.
Actually, it's not a Band-Aid at all.
Did you know Band-Aid's "skin color" bandages match only white skin?
Yeh. Not cool, Band-Aid.
I contacted the company about a year ago to express my concerns, and a spokesperson responded with a generic, We-appreciate-your-feedback email.
Little did I know that while I reeled with frustration over the lack of diversity in Band-Aids, there was a man -- a dad in a transracial family built by adoption -- finding a solution for bandage equality.
Tru-Colour Bandages: The real skin colored bandages.
Making the "owie" better, just got better, dontcha think?